Homework:)

Starbucks Hot Coffee Vending Machines, Karla Sanchez, 28 september 2009

Im going to make my business plan about one of the ideas I selected from the 400 hundred small business achine in a business ideas book, because I want to see how will it work (the advantages and the disadvantages).

This vending machine is directed specially to working people and persons in places with cold weathers. I think in the future, if this works, new machines could be create with others starbucks products, like late, frappuchino, smoothies, milkshakes, to make the market segment bigger (with childrens, teenagers) and get more money.

I think that if I have to start with only hot drinks machine, I'll look for good points to put them, like business centres, because a lot of workers and business people use to have a hot coffe in the mornings, while working or before start and with all the presure of their work they prefer to have a coffe from a vending machine, were they don't have to make a line to order and pay and don't even have to go to a starbucks store before work.

Other thing to consider is that it will be better to place this machines in cold places, were drinking hot drinks is more usual and necesary.

SWOT Analysis:

One of the better things that this machines have is that the customer gests satisfied faster, without having to change route before work (or even leave work sometimes).

A big weakness is that the competitor of this vending machine will be in one part, the same brand (starbucks), because some persons will think that is better to have the coffe in the traditional way (going to the store)

A good thing is that in this machines the coffe can be cheaper, because in diference from the stores, here we don't need employees and without employees the price can descend, at least in the beginning and after a while, when people gets used to have coffe from the machine, the price can go up a little bit to have more profit.

This product can have publicity from the stores, when they say that they recomend to use them and that they have the exactly same coffe, giving fliers, tv advertising, etc. All this money has to return when the customers start using the vending machine.